Mark Hunter LaVigne, APR, FCPRS

Mark Hunter LaVigne, APR, FCPRS, knows both sides of the “media fence” well. For five years prior to his career in media relations, he was a national on-air radio journalist and since 1990, he has worked in public relations agencies including his own media relations and media training practice.

After completing a Master of Arts in Journalism at the University of Western Ontario’s Graduate School of Journalism, Mark worked as a radio journalist in Calgary, Edmonton, and Toronto. Prior to UWO, he completed an Honours Bachelor of Arts in Mass Communications and English at York University in Toronto. He went to a Jesuit high school prior to that, also located in Toronto.

He is an award-winning, accredited member (APR) of the Canadian Public Relations Society (CPRS), is a Past-President of CPRS (Toronto) and served several years on the national board including as vice president/secretary. He regularly conducts workshops and professional development sessions and has written for industry newsletters and has been quoted in mainstream print and television news media on PR-related subjects including the Globe and Mail, National Post, Metro Daily and Global TV.

Mark sits on the Advisory Council to the Graduate School of Journalism at the University of Western Ontario and has taught part-time in the Corporate Communications Program at Seneca College, a graduate level PR course situated at Seneca's York University campus. He also operates his own media relations and media-coaching firm.

His workbook, Making Ink and Airtime: How to Conduct Proactive Media Relations in Canada, (second edition) was published in 2011. He has also written the media relations chapter in a public relations textbook by University of Alberta Press, titled “Fundamentals of Public Relations and Marketing Communications in Canada.”